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Richard Hardie SEO boosted by RAZSOR


Richard Hardie, the North East dealer group representing Fiat, Abarth and Peugeot with operations in Sunderland, Durham, Ashington and Newcastle Silverlink, has seen its average rank on Google improve from 12.62 to 6.88 and its bounce rate reduce by 70.5% in just one month since switching to a RAZSOR SEO solution. Now, August 2011 vs 2012 shows bounce rate down by 86% and visits up 75%.
Sarah Baggott at Richard Hardie said: “We have learnt the hard way that SEO is the key for any business to succeed and unless you do it right, it just won’t deliver the results. The improvements in just the first month of operation since moving to RAZSOR has exceeded our expectations and sales leads continue to grow.”

Craig Stevens, Group Direct Digital Marketing, Trader Media Group added: “I am delighted that Richard Hardie has experienced such a boost to its Google ranking in just one month since switching to RAZSOR, and that they continue to see excellent results.  Richard Hardie is benefitting from a team that has the capability and skills to drive its SEO forward. It provides a strategic solution that will ensure the business is fully optimised and I am confident that we will be successful in helping Richard Hardie to rise above its competitors, engage with its customers and sell more cars.”

RAZSOR SEO strategy, supported by the market leading automotive website of its sister company, is created on best practice solutions for dealers and their customers. It is a crucial part of dealer digital marketing and will help to increase sales through search engine visibility. Simple and effective solutions are designed to suit the needs of both Franchise and Independent dealers – whether it is their first step on the SEO ladder or if they are ready for a bespoke solution that is unique to their business and customers.




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Dave King
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