08433 096 679
enquiries@razsor.com
We provide digital marketing services to over 4,000 dealers who take advantage of our desktop websites and over 2,000 mobile websites.
RAZSOR is able to offer manufacturers a unique combination of retail and remarketing services. Through our sister companies Auto Trader, Autotrade-mail and 2nd Byte, we have decades of experience in the delivery of market-leading digital innovation. And our unique insight into consumer behaviour ensures that our manufacturer services are tailored to each individual brand. We understand the value of the brand and are able to deliver digital solutions that combine an absolute coherence to brand compliance with our designed-for-conversion philosophy. That means we remain focused on generating quality leads.
RAZSOR is part of Trader Media Group. With 36 years of heritage, we benefit from knowledge and expertise in online classifieds, wholesale remarketing and data analytics.
Over the last two years, RAZSOR has established an unparalleled reputation as a provider of automotive websites and digital marketing services that deliver response for our customers. With digital marketing at the heart of what we do, we are here to help you sell more cars, quicker. We can tailor and scale our products to fulfil your needs, and by working with you to understand your business requirements, we will deliver the right digital services.
RAZSOR is part of Trader Media Group. With 36 years of heritage, we benefit from knowledge and expertise in online classifieds, wholesale remarketing and data analytics.
We understand that all franchise businesses are different and, when it comes to digital marketing, the requirements of a single-site franchise are distinct from a franchise group. We offer a suite of services that have been developed specifically with these dealers in mind. Combined with the unique insight and intelligence from our sister company, Auto Trader, we are able to ensure that our single-site franchise customers benefit from cutting-edge digital solutions that are right for their own local market.
RAZSOR is part of Trader Media Group. With 36 years of heritage, we benefit from knowledge and expertise in online classifieds, wholesale remarketing and data analytics.
As an Independent dealer we understand how important it is that your stock is visible online. We also understand that solutions need to be simple and cost effective. We provide you with solutions that will generate response. Because we know the online automotive business better than anyone, we can help you reach more buyers and create more leads.
RAZSOR is part of Trader Media Group. With 36 years of heritage, we benefit from knowledge and expertise in online classifieds, wholesale remarketing and data analytics.
RAZSOR is able to offer manufacturers a unique combination of retail and remarketing services. Through our sister companies Auto Trader, Autotrade-mail and 2nd Byte, we have decades of experience in the delivery of market-leading digital innovation. And our unique insight into consumer behaviour ensures that our manufacturer services are tailored to each individual brand. We understand the value of the brand and are able to deliver digital solutions that combine an absolute coherence to brand compliance with our designed-for-conversion philosophy. That means we remain focused on generating quality leads.
RAZSOR is part of Trader Media Group. With 36 years of heritage, we benefit from knowledge and expertise in online classifieds, wholesale remarketing and data analytics.
Over the last two years, RAZSOR has established an unparalleled reputation as a provider of automotive websites and digital marketing services that deliver response for our customers. With digital marketing at the heart of what we do, we are here to help you sell more cars, quicker. We can tailor and scale our products to fulfil your needs, and by working with you to understand your business requirements, we will deliver the right digital services.
RAZSOR is part of Trader Media Group. With 36 years of heritage, we benefit from knowledge and expertise in online classifieds, wholesale remarketing and data analytics.
We understand that all franchise businesses are different and, when it comes to digital marketing, the requirements of a single-site franchise are distinct from a franchise group. We offer a suite of services that have been developed specifically with these dealers in mind. Combined with the unique insight and intelligence from our sister company, Auto Trader, we are able to ensure that our single-site franchise customers benefit from cutting-edge digital solutions that are right for their own local market.
RAZSOR is part of Trader Media Group. With 36 years of heritage, we benefit from knowledge and expertise in online classifieds, wholesale remarketing and data analytics.
As an Independent dealer we understand how important it is that your stock is visible online. We also understand that solutions need to be simple and cost effective. We provide you with solutions that will generate response. Because we know the online automotive business better than anyone, we can help you reach more buyers and create more leads.
RAZSOR is part of Trader Media Group. With 36 years of heritage, we benefit from knowledge and expertise in online classifieds, wholesale remarketing and data analytics.
Remarketing Director
UK Sales Director
Digital Operations Director
Technology Director Digital Marketing
B2B Marketing Director
Market Research Director
Operations Director 2nd Byte
Operations Director Autotrade-mail
Head of Product
Business Development Manager
Business Consultant
Remarketing Director
I joined TMG in 2010 and have been in the automotive sector since 1989. I've worked for dealer groups, manufacturers & suppliers in both retail & remarketing roles.
Hobbies:
Motorsport / Mountain Biking / Tree Climbing / Watching Peppa Pig
Favourite vehicle:
Caterham 7 R500
Can't live without:
A cup of tea - white with one sugar please!
Would like to live without:
Sunday drivers, Big Brother and one-way systems
UK Sales Director
I have over 20 years sales leadership, sales management and people engagement experience. I joined TMG in October 1999 as General Manager of North London Auto Trader and, shortly after, I became the Managing Director and then moved into the digital division 3 years ago. In my current role as UK Sales Director, I manage the digital sales portfolio for Franchise, Groups and Manufacturers.
In May 2010 I was recognised as the role model in people management and leadership.
Hobbies:
Watching football, running after a 2 year old, drinking champers (sadly not often), playing tennis badly and cooking
Favourite vehicle:
Porsche 911 black
Can't live without:
My family, my dog (King Charles Cavalier) and my Phone (very sad I know)
Would like to live without:
Having to go to the gym
Digital Operations Director
I joined TMG in 1992 as a Telesales representative for the Thames Valley Auto Trader. After progressing through various publishing roles and studying for an MBA at Henley I moved into digital in 2005, and became Sales Operations & Service Director for TMG in 2009. With 15 years of management experience across sales, service and operations it's my role to lead the overall Operations strategy for Digital Marketing within TMG, which means keeping solutions simple yet effective whilst making it easy for customers to do business with us. It’s also about ensuring that we can demonstrate delivering tangible results through the products and services that we provide in a simple, effective and transparent way.
Hobbies:
Any sport – as long as I am a spectator!
Favourite vehicle:
Porsche 911 Carrera 4S
Can’t live without:
Family, iPad, WIFI
Would like to live without:
Traffic jams on the M3 every morning
Technology Director Digital Marketing
I’ve headed the Digital Marketing technology team since January 2011 and since 2008, I’ve built and run numerous technology teams at Trader Media Group. Before that I managed a professional services subsidiary of a large technology PLC for a decade, and I’ve had various technology leadership, development, delivery and solution-oriented roles since I started in technology in the early 90s.
Hobbies:
Mountain climbing, literature, good food and wine, nature, music, and adventure
Favourite vehicle:
Lockheed Martin F-22 Raptor please (who wouldn’t?)
Can't live without:
My two sons. And Pouilly-Fumé
Would like to live without:
Reality TV
B2B Marketing Director
I’m responsible for ensuring that dealers are aware of what products and services are available from RAZSOR and encouraging existing customers to provide us with quality feedback so we can continually improve our offering. Prior to RAZSOR I worked for Manheim, Virgin, Sky, BT, Renault and Nissan.
Hobbies:
Cricket, rugby, football, playing various sports with my 3 kids and teaching our basset hound to sing
Favourite vehicle:
TR7 – sportiest thing we ever saw as kids
Can’t live without:
It’s dull, but my wife – she’s brilliant
Would like to live without:
Wasps (the insect, not the rugby team) as they’re just pointless and beetroot - which is the devil’s food
Market Research Director
Expert in digital media and marketing, with the experience to analyse and interpret trends in consumer adoption of technology. I love coming up with strategies to help our customers win in this complex media landscape that we all live in.
Hobbies:
Guitars, Cars, Watches, Chocolate labs!
Favourite vehicle:
My Mercedes SL
Can’t live without:
My Family, Comedy and Music
Would like to live without:
Negativity and weight gain!
Operations Director 2nd Byte
I took up responsibility for the 2nd Byte element of DMS in April 2011. Previously, I worked for 6 years in senior Product and Marketing roles at TMG, following stints in Retail & Publishing Industries focusing on Product, Marketing and Customer Operational roles.
Hobbies:
Following the sun, good food, the odd drink in the pub, plus Golf and Tennis when business meetings allow
Favourite vehicle:
Mercedes SLR
Can’t live without:
People and steak
Would like to live without:
Ignorant drivers
Operations Director Autotrade-mail
I joined TMG in 2009, heading up the UK’s leading online used car trading network. Prior to this I worked extensively throughout some of the UK’s top motor groups representing various manufactures. My motto is - treat people in a way you would like to be treated.
Hobbies:
Driving, Clay pigeon shooting
Favourite vehicle:
Porsche Carrera GT
Can’t live without:
Coffee and cars
Would like to live without:
Other traffic
Head of Product
My role is to understand the market and ensure that we are bringing effective new products to market. I have worked within product development teams for 15 years within different technologies and across both B2C and B2B environments. This experience helps me to develop products that meet both business and consumer requirements. I’ve spent the last five years in the digital marketing industry, where the pace of change ensures that there is never a dull moment when considering what should be developed next and who will benefit.
Hobbies:
Swimming, music and watching rugby
Favourite vehicle:
Porche Boxter (electric blue!)
Can't live without:
My family
Would like to live without:
Traffic jams
Business Development Manager
My focus within DMS is to assist larger dealer groups in developing and executing effective digital marketing strategies. We predominately concentrate on website platform solutions, lead generation (SEM and SEO), mobile, pricing tools, stock management, disposal solutions and much more. My territory covers the South of UK, from East Anglia down to Cornwall.
Hobbies:
Playing poker, Moto GP and road trips
Favourite vehicle:
The 'Eleanor' Mustang from 'Gone in Sixty Seconds'
Can’t live without:
My cats & my boyfriend (in that order!)
Would like to live without:
Middle lane drivers & 'The Only Way Is Essex'
Business Consultant
My role within RAZSOR is to meet and discuss with our clients their digital business needs and how the RAZSOR product portfolio can help achieve their digital marketing strategy. I am experienced in all areas of digital marketing, including website creation, SEO, PPC and Social Media and cover everywhere from the Scottish borders, through Northern England & down to North Wales.
Hobbies:
Playing golf, watching football and building things from car & bike parts
Favourite vehicle:
Jaguar E-Type – (need I say more)
Can't live without:
My partner, family and a few pints with the lads
Would like to live without:
Reality TV shows and traffic jams.
